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Telus launches Internet of Things marketplace

Raju Mudhar, Toronto Star
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internet of things

Telus is launching an online marketplace for “Internet of Things”-based solutions to help companies take advantage of the emerging technology.

With large growth forecasts, the Internet of Things (IoT) features interconnected devices and is expected to help usher in an age of automation across all industries. Adoption is happening, but slowly, and Telus is betting that an early move into the space will pay dividends later.

“IoT was something that became a strategic decision,” said Shawn Sanderson, vice-president of IoT at Telus. He says the new marketplace will let customers quickly search by industry and solution type.

Sanderson says the focus on IoT came out of Telus’s existing fleet-management solutions, which are in the new marketplace, as are tech solutions across many sectors, including food service, waste management and retail.

One example is from a restaurant that has temperature sensors throughout the kitchen, and warns if a fridge breaks down, for instance. For retail, there is a smart camera that reads in-store traffic and finds where customers are spending time.

The market is launching with 38 solutions, with hopes the number will grow to more than 100 by the end of next year. Many vetted providers are offering subscription services with monthly fees to help pay for setup and monitoring, which could cut down on up-front costs.

The potential opportunity is big, as analyst firm IDC has forecast that IoT spending will grow to $21 billion in Canada by 2018, and estimates that the number of installed autonomous intelligent and embedded systems will grow to 114 million units by 2018.

“There is a huge upside from a financial perspective in growing the business,” says Sanderson. “It’s still relatively undefined and seems complex. Our goal is to demystify what IoT is about, and to curate the best solutions in the marketplace.”


Telus launches Internet of Things marketplace

Raju Mudhar

Toronto Star, Toronto ON